![]() Where do duplicate local business listings come from?ĭuplicates most commonly arise from these scenarios:Īutomation – Because of the way data flows from one local business data index to another, duplicates with slight variations of data can end up on a single platform. Be sure you’ve studied Google’s guidelines thoroughly to determine whether your business model qualifies for more than one listing. They are not duplicate representations of the business itself - they’re separate facets of that business, and provided they each have their own name and phone number, Google and other platforms can distinguish between them. If additional listings on a given platform represent forward-facing departments in a business (like a pharmacy in Walmart), practitioners at a multi-practitioner practice (like a lawyer at a multi-partner legal firm), or buildings on a campus (like the emergency room of a hospital), these are not duplicates. They should not be listed twice on any of these platforms. ![]() So, for example, ABC Plumbing in San Diego should have only one Google My Business listing, one Yelp listing, one Facebook Place listing, one Superpages listing, etc. “Do not create more than one page for each location of your business, either in a single account or multiple accounts.” What is a duplicate listing?Īny time you have more than one listing on a given platform (like Google My Business) representing a single entity (a business), that’s considered a duplicate. The local SEO world takes its cues from Google’s guidelines when it comes to duplicate listings:
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